Black Friday/Christmas orders take over the DFTBA warehouse
We’re still working through all the orders from this past weekend’s HUGE sale. But don’t worry, we’re hiring extra weekend help and paying overtime to make sure these get out as quickly as possible.
These past couple of nights I fell asleep listening to Erase This like I used to in high school. (Well not last night. I got four hours. Just like high school, actually.) I hadn’t listened to it in ages though it was still constantly in the back of my mind as my favorite album. As I lay in my dorm room, everything came back to me. The heartbreak and the boys I thought I was in love with and the girls I was afraid to think of and the skipping school and the desire to run away from it all or else curl up in a stairwell at the back of the building and just sleep for the next couple of periods.
I remember Alan once said that everything that needed to happen for the album came together at the exact right moment. And how that wouldn’t happen again, as the people who made it all run in different circles now. But Erase This also came to me at the exact right time. I didn’t listen to it in its entirety until I got a free download over Thanksgiving break in 2010.
I was barely 17 and lonely and uncomfortable and sad and cold as the external monitor I needed to use with my old iBook G4 was a giant thing that sat on a desk in the basement. Basements in November in Upstate New York are cold. And then I heard Erase This and it was like everything I was feeling had been transferred to an mp3 file. I burned it onto a disc and played it in my old cd player every night as I lay in bed.
It’s weird talking about an album like this because while I love music, I don’t love it in the sense that other people do. I’ve been playing in ensembles since I was 8 years old so my view on it is a lot more theoretical than others. I don’t like talking about it in obvious terms of feeling, but in terms of technique that convey the feeling. Like the final decrescendo in Elegy for a Young American. I can say that and someone who has played that piece knows exactly what I’m trying to say. But I was in love with Erase This. I even had this big plan to make a video series, one episode per song. I printed out the lyrics and would scribble ideas on them during math class.
Alan’s said that he kind of doubt he’ll ever be able to achieve anything as wonderful as Erase This and I kind of agree. To me, it’s perfect. Even after not listening to it for a year. I can still greet Killswitch Kevin as an old friend.
Almost 5,000 people downloaded Erase This for free when I offered it on Thanksgiving Day 2010. I hope there are 4,999 more stories like this out there. The only reason I make music is to connect with others. I know how important certain songs or certain albums are to me. And I always hope the music I make can be that for someone else. Which is why I sell my own music for so cheap (Erase This CD + DVD Deluxe Edition is only $6 on dftba.com), and occasionally offer the entire album for free download, so everyone has access. Because everyone should be friends with Killswitch Kevin.
Yesterday I had a little fun redesigning We The Kings’ new album art for a non-existent Deluxe Edition. I just wanted to play in Photoshop. And while I liked their album art, I saw it a bit differently (their album cover | my redesign).
Well, the band saw my redesign on twitter and emailed me.
They asked if I’d use my faux Deluxe Edition design elements to create a poster design for them. Hell yeah! So the poster above is what I designed. And it is being printed now to promote the new album. The poster will also be given to fans who supported the creation of this new album via Indiegogo.
In fact, they liked the poster so much, they just hired me this morning to design the cover art for their next single. Sweet! Freelancing can be fun.
Some items do have backorders available. This means the product is temporarily out of stock but that we’ve already ordered more and are just waiting for them to arrive.
Some are just out of stock. That could mean two things:
A. We’ve ordered more but they are going to take longer than 2-3 weeks to get to our warehouse (we don’t like taking backorders or preorders for longer than 2-3 weeks because people are impatient and it results in a lot of “where is my stuff?!” emails. Also, PayPal starts getting a little nervous when we have thousands of orders sitting that haven’t been shipped yet, because even after five years of DFTBA never failing to deliver on a preorder, ultimately, PayPal is on the hook if we were to skip town with all your preoder monies.)
B. We don’t have plans to restock that item right now. Sometimes that’s as simple as waiting to hear back from the artist as to whether they want to print more (manufacturing costs aren’t cheap and DFTBA advances those costs, but the artists are responsible for paying those advances back), or we may be planning to discontinue the item, or we plan on restocking the item, just, not right now.
We try to keep the popular items in stock all the time, not only are out of stock items frustrating for customers, but they’re also lost royalties for our artists and lost profit for DFTBA. So it’s bad business when things we want in stock are out of stock. But we just got cleaned out with our Black Friday/Cyber Monday sale. In the span of four short days we received over 8,000 orders, most of them containing three or more items to take advantage of the $3 shipping sale. No one was expecting that kind of response, that’s double the amount of orders we did last year for the same sale.
So we’re in the process of playing catch up with the out of stock items, in fact we just placed a huge t-shirt restocking order yesterday that totaled over $32,000. That’s a lot of t-shirts.
Had to call the manufacturing company that makes the boxes for the TFIOS audiobook box sets. They’re a small operation with really friendly people. When they transferred me to the person I needed, the hold music was an obscure Pink Floyd song (“Us and Them”, never released as a single), and it wasn’t even the album version, it was the live recording from the concert album Pulse. Such an odd, but awesome, song selection for hold music. Kudos small box co-op company!
I gave them each a track number and made my own “maxi-single” of the remixes. That way it only takes up one “album” slot, and it made them easy to organize. But it’s up to you. You could also just tag the Sort Year with 2011a, 2011b, 2011c, etc in any order you feel is appropriate.
PS. The “Forever Yours” remixes were only available for one week two years ago. But Alex has given me special permission to release my “Forever Yours” remix as part of a remix compilation, which you can stream/download here.
Welcome to the Millennial generation